Animations – Perfect aid for capturing attention of the Audience

PowerPoint presentations can be an amazing tool if used wisely. A PowerPoint presentation serves as an aid to the presenter when he/she wants to capture the attention of the audience and get his ideas passed on to the minds of the audience.

Out of the many features and tools available in PowerPoint, Animations is an amazing tool. Animations in Microsoft PowerPoint refer to the way that items, such as text boxes, bullet points or images move onto a slide during a slide show. In other words Animation is something that makes slide objects move on a slide. A slide object include text, pictures, charts, SmartArt graphics, shapes, even movie clips.

There are several animation effects you can choose from, and they are categorised into four types:

  1. Entrance effects:These control how the object enters the slide. For example, with the Bounce animation the object will “fall” onto the slide and then bounce several times.
  2. Emphasis effects:These animations occur while the object is on the slide, often triggered by a mouse click. For example, you can set an object to spin when you click the mouse.
  3. Exit effects:These control how the object exits the slide. For example, with the Fade animation the object will simply fade away.
  4. Motion Paths:These are similar to Emphasis effects, except the object moves within the slide along a predetermined path, like a circle.


To apply an animation to an object:

In order to add animation effects to an object, follow the steps given below:

Step 1:

Select the text or object that you want to animate.


Step 2:

On the Animations tab, in the Animation group, click an animation effect from the gallery. Click the More arrow to see more options. In the gallery, entrance effects icons are colored green, emphasis effects icons are colored yellow, and exit effects icons are colored red.


Step 3:

To alter how your selected text animates, click Effect Options and then click what you want the animation to do. Not all animation effects offer the same Effect Options choices.To specify the timing of the effects, on the Animations tab, use the commands in the Timing group.

For example: If you add SPIN animation to an object, the effect options and Timing options you will see are shown in the figure given below:

You can always preview the animation effects and make necessary changes.

Applying Animations to the text and objects in the slide will draw the audience’s attention to specific content or to make the slide easier to read. Animation make a presentation more dynamic, and help make information more memorable. But it is always advisable to use the animation effects wisely since too many animations in the presentation can leave your audience distracted and diverted.

About the author

FAME is a leading Accountancy training provider. FAME brings together under one roof a wide range of accounting courses blended with real world experience and practical application. FAME aims to bridge the gap between theoretical knowledge and practical challenges that accountants face in their day to day working. We provide practical workplace skills for finance staff meeting the needs of employers, bankers, government and learners, both now and in the future. Our students are integral to the success of an organisation and at the heart of ensuring the smooth running of an accounting department.